7/8/2009
Alltech, in conjuction with Gain^® Horse Feeds Launches a New Brand of Horse Power in Ireland - LIFEFORCE™ Formula

Alltech, launched a new equine line, LIFEFORCE™ Formula in Ireland, in conjunction with its’ Irish Feed Partner, Gain^® Horse Feeds at this years Dublin Horse Show in the RDS.

LIFEFORCE Formula is a once-a-day natural, nutritional supplement designed for all horses at every stage of life, whether they are breeding stock, pleasure or performance animals. Daily supplementation helps create an ideal digestive environment, maintain peak body and muscular condition, improve hoof health and coat condition, and promote overall healthy growth.

Gain^® Horse Feeds are recognised as Irish Feed Partners for both the Alltech FEI World Equestrian Games and the Alltech FEI European Jumping and Dressage Championships, making Gain^® Horse Feeds the perfect fit as the Irish Feed Partner to supply this LIFEFORCE in Ireland.

LIFEFORCE Formula is available in 1.7 kg packs, providing a 30-day supply and a 5 kg pails, which provide a 90-day supply. For more information, please visit http://www.alltechadvantage.com.

Gain^® Horse Feeds are the sole distributor of LIFEFORCE Formula in Ireland and the product can be sourced by calling :

Gain^® Horse Feeds Customer Service Centre

LoCall: 1890 321 321

Intl’: +353 56 8836600

agricsc@glanbia.ie

Or contact your local Glanbia store

Gain^® Horse Feeds, are the Irish Feed Partners for both the Alltech FEI World Equestrian Games and the Alltech FEI European Jumping and Dressage Championships.

Pictured at the launch of LIFEFORCE Formula at the 2009 Dublin Horse Show (L to R) Francis Connors (10 time national champion and Gain^® Feeds Sponsored Rider); Chris Miller (Gain^® Feeds nutritionist) and Marc Larousse, Vice President for Alltech Europe

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